At Bend Beauty, our mission has always been to create products that support beauty and wellness from the inside out. But our commitment goes beyond just the products we make; it extends to how we conduct our business, treat our employees, interact with our community, and impact the environment. This holistic approach to business is why we are proud to be B Corp certified.

What is B Corp Certification?

B Corp certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. It’s like Fair Trade certification but for the whole business, not just a bag of coffee.

Why B Corp Matters to Us

For Bend Beauty, being a B Corp is more than a badge—it’s a blueprint for our entire operation. Here’s why it matters to us:

1. People-First Approach: We believe that business should be a force for good. This means prioritizing the well-being of our employees, ensuring fair wages, fostering a healthy work-life balance, and creating a positive, inclusive workplace culture.

2. Environmental Stewardship: We are committed to reducing our environmental footprint. From the sourcing of our ingredients, to using 100% renewable energy, to our eco-friendly packaging choices, we strive to make decisions that are sustainable and environmentally friendly. We have also been donating 1% of each sale from day one. Our B Corp certification reflects our dedication to these practices.

3. Community Engagement: We understand that our success is interconnected with the communities in which we operate. We actively engage in community development, support local initiatives, and give back through various programs and partnerships.

4. Transparent Practices: Accountability and transparency are at the core of our business. We maintain high standards of corporate governance and are transparent about our business practices and impact.

The Journey to Certification

Becoming a B Corp certified company is no easy feat. It involves rigorous assessment across multiple areas of business impact, including governance, workers, community, environment, and customers. Here’s a glimpse into our journey:

– Initial Assessment: We started by taking the B Impact Assessment, a comprehensive tool that measures our impact on all stakeholders.

– Gap Analysis and Improvement: The assessment highlighted areas where we were excelling and areas where we could improve. We took this feedback seriously and implemented changes to meet and exceed the B Corp standards.

– Verification and Certification: After thorough documentation and verification of our practices, we achieved B Corp certification. This process ensures that our commitment to social and environmental performance is genuine and effective.

Continuous Improvement

Our B Corp certification is not the end of our journey—it’s just the beginning. The certification process requires recertification every three years, ensuring that we continue to meet rigorous standards and push ourselves to improve. We are committed to ongoing innovation and improvement in all areas of our business.

Join Us on Our Mission

We invite you to join us on our mission to redefine beauty from the inside out. Whether you are a customer, partner, or fellow business, we believe that together, we can create a more sustainable and equitable world. Being a B Corp is about more than just business—it’s about using business as a force for good.

At Bend Beauty, we are proud to be part of a global community of like-minded businesses committed to making a positive impact. Thank you for supporting us on this journey.