Our purpose at Bend is to help people create a beautiful life. This means something different to everyone but to us it means living authentically, and a touch magically. We believe in the connections that exist in the world around us as well as within us. We each have the capacity to live a beautiful life without limits – especially age!

We are often asked by customers in their 50s, 60s, and 70s if they will benefit from our products and the answer is YES! Bend Beauty products are designed to benefit men and women of all ages. It is never too late to start addressing the concerns you have with your skin. Most of us can agree, no matter what our age, we could be doing more internally to support our skin health. Whether your goal is to simply maintain a healthy glow or to treat a more visible condition, a daily skincare regimen including Bend Beauty products will support your skincare journey. 

Our products treat a variety of skincare concerns that can appear at any stage of life. There are many factors that adversely impact our skin climate as we age: chronic inflammation, free radical stress, as well as diet, UV exposure, and environmental pollutants. Enhancing the body’s capacity to minimize damage from the inside out is a key factor in healthy aging.

Many of these common concerns can be addressed with Renew + Protect. This product provides an essential dosage of omega-3 fatty acid that is not produced naturally by the body and must be obtained by diet. Not only does omega-3 benefit skin health by reducing inflammation and redness, but it also has many other health benefits. In additional to omega-3, Renew + Protect contains GLA to reduce inflammation, vitamin D; an essential mineral for the absorption of calcium for bone health, as well as anti-oxidants lutein and zeaxanthin to reduce free radical damage. Together, these ingredients work synergistically to address a wide range of skin issues as well as benefiting overall health and wellness.

Including Marine Collagen + Co-Factors in a daily regimen is an excellent support to healthy aging that can be started at any age. Collagen production begins to decline in our 20s and by 80, collagen production is reduced by 70% (Araújo 2016). This product uses fish collagen peptides, vitamin C, and silicon to trigger collagen production within the cells. Collagen, the beauty protein, helps with skin firmness and elasticity but also has benefits for joint and bone health

Still not convinced? Check out more of our amazing new Before & Afters featuring real Bend Beauty reviews from all ages.