Our story
It started with healing
I used to call my twenties the lost decade, years defined by illness. Only later did I see what a gift they had been: a new lens on life, a deeper understanding of healing, and a clear sense of how much passion and purpose matter. Those lessons have shaped every decade since, and the work I care about most: helping others feel healthier and more alive.
After ten years building the leading omega-3 brand in Canada, I sold the business and turned to a new frontier: the skin. As the body’s largest organ, it’s also the most accessible biomarker of full-body health. We took the leading science in regenerative biology and longevity, refocused it on skin, carried out our own research, and built Bend as a skin-first longevity company.
One of the most rewarding parts of this work is hearing from customers who came to us for their skin, and stayed because of how they feel.
That’s why Bend is longevity you can see, and feel.
Marc St-OngeFounder
Our philosophy
Longevity you can see and feel
Skin is your most visible biomarker of how well your body is aging. When your internal environment, your Skin Climate®, gets the right support, it shows: in your skin, your energy and how you feel every day.
Our journey
Ten years of research and ritual
Bend Beauty is launched
A longevity company with skin as the proof point.
Our clinical trial
Our pioneering UV clinical trial is published: skin’s UV tolerance up 84% in 8 weeks.
Launch in the US
Bend becomes available to customers across the United States.
A new name, more science
- Anti-Aging Formula becomes RENEW + PROTECT: the same formula, with a focus on skin health and longevity at every age
- Our human cell UV study is published
- Our telomere study is completed
Measuring our impact
- Certified as a B Corporation
- Our first life cycle assessment, to guide our carbon reduction
- Launch in Belgium
A fresh look
A full rebrand and the introduction of convenient pouches.
HYDRATE + TONE
Our first formula for cellular energy and lean muscle tone.
How we make it
From research to ritual
Every formula follows the same four steps before it reaches you.
Start with the evidence
We choose ingredients with human research behind them and include them at the doses studied.
Source with intent
We don’t just source ingredients. We research, test and validate each one for quality, ethical production and sustainability, and we use many branded and certified ingredients.
Test every batch
Third-party testing for quality, purity and potency, batch after batch.
Licensed by Health Canada
Health Canada reviews and approves our product specifications, safety and efficacy.
Our impact
Better for you, better for the planet
Certified B Corporation
Independently verified standards for how we treat people, community and the environment. Look for the logo on every Bend pouch and bottle.
85Our verified B Impact score, measuring our impact on workers, community, customers and the environment.
Measuring what matters
Since our first life cycle assessment in 2021, we’ve used it to understand our footprint and make informed decisions on carbon reduction.
Our community
Years of results
“I have been on these for over 10 years my skin is so soft and glows. I feel great… Highly recommend I’m 57 years old.”Laura M. · Verified buyer
“I have been using Bend for at least 10 years and it has helped my nails grow stronger and my hair thick and healthy.”Evelyn N. · Verified buyer
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Find your ritual
Five quick questions, and a personal report built around your goals.
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