Our Story

We define beauty as a state of being—the conscious choice to live meaningfully, authentically, and a touch magically.

Our Definition of a Beautiful Life

We define beauty as a state of being—the conscious choice to live meaningfully, authentically, and a touch magically. We believe everything is connected in the world around us, and within us.

Our Roots

Our home is Halifax, Nova Scotia, on Canada’s rugged and majestic Atlantic coast. We’re inspired and influenced by our connection to the ocean. Halifax is world renowned for leadership in ocean life sciences, and we’re proud that our research contributes to that distinction.

Our Scientific Method

We are (very) passionate about science. Our core research explores the way natural bioactives, working in synergy, create measurable and beneficial effects on skin health and aging. Collectively, our team has more than 50 years of experience, with specific expertise in the areas of essential fatty acids, antioxidants, UV-protection, and clinical and cell-based research. Our innovative research, along with rigorous quality and purity standards, results in industry-leading products that help you live beautifully.

Our Commitment to Sustainability

We are equally committed to keeping our planet beautiful. We are powered by 100% green, renewable energy, our ingredients are responsibly sourced, and we fund environmental projects focused on conservation and climate change. Learn more.

 

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