At Bend Beauty, our purpose is to Create a Beautiful Life. Of course, this means something different to everyone. But at a core level, we believe its about nourishing all the connections in and around us.

So we embarked on a campaign to showcase beauty from within, in collaboration with world renowned photographer Justin Wu. But with a twist.

The result: A first of its kind Canadian virtual photo shoot, shot safely from the comfort of participant’s homes, directed virtually by Justin. The purpose was to promote natural beauty from within. In addition, we asked participants to share what a beautiful life means to them. And the results were magical. And we don’t mean just the photos.

How each participant described their version of a beautiful life is exactly the shift in script we want to see in the world.