Behind the Bend Team: Meet Our Marketing Coordinator
This week on our Beautiful Life blog, we’re taking you behind the scenes at Bend. Meet Brooke Stephen, our Marketing Coordinator. Chances are, if you’ve ever communicated with us on social media, Brooke is the one you’ve been talking to! Brooke sat down with Sarah, our Customer Support Specialist, to talk about her role at Bend and what she’s enjoying most about her position.
Tell us about your background and what led you to your marketing career.
It’s been a long and winding road. After graduating high school, I completed an Arts degree at Dalhousie. It was a great experience and I took some really interesting courses, but I was left unsure of what to pursue as a career. Fast forward some years and a lot of trial and error later, I ended up at Mount Saint Vincent University working towards a degree in Public Relations and I absolutely loved it.
Around the same time, I started to channel my passion for music and concerts into various event planning roles. I spent some time working for the city’s Civic Events team, and a local music festival called Halifax Pop Explosion. After I graduated from the PR program, I took on an Account Coordinator role at an advertising agency where I learned a ton, and finally felt like I had found the right field for me.
What inspired you to join the Bend Beauty team?
When the opportunity to join the team at Bend Beauty presented itself to me, I was instantly super excited. I felt inspired by such an innovative company creating amazing products – all in my hometown, a place I’m very proud to be from. I started working with a Naturopath a few years prior and it opened my eyes to the world of natural health products. I’m so passionate about finding ways to maximize our health and wellness, and this passion fits well with our mission at Bend.
Tell us about the most rewarding parts of your role.
As the person behind our social media, there’s nothing I love more than connecting with people who have questions or who just want to share their positive experience with our products. I also love getting creative and finding new ways to visually communicate our brand through social media. Lastly – it’s really important to me to be in a place where I’m constantly learning, because I want to continue to grow and better myself as a marketer.
What does creating a beautiful life mean to you?
Creating a beautiful life to me means finding balance and feeling balanced. It’s really as simple as that. Things that help me to achieve a balanced feeling – getting outside and spending time in nature, making sure I’m being consistent in incorporating yoga and fitness into my routine, spending time with loved ones and spending time alone.
What’s your favourite Bend product and why?
My favourite Bend product is Anti-Aging Formula. The science behind this product, and the clinical trial that proves its ability to reduce skin sensitivity to UV-induced sunburn is amazing. I love knowing that even if I’m not being the best at re-applying my sunscreen, I’ve still got some protection! I know I’m only supposed to say one, but I also have to give our Marine Collagen a shout out for giving me the longest, strongest nails I’ve ever had!