Genuine. Love. Magic.
There are so many facets that make up a company but there is only one that defines it. Purpose.
Bend did not start with a product. It started with a belief. “When you nourish all the connections something beautiful happens”. This influences and inspires everything we do from designing products, to customer experience, to how our operations impact the planet. This belief defines our culture and above all it gives us a purpose to “Create and celebrate a beautiful life”.
Bend Beauty Founder & CEO
A beautiful planet.
Nature connects us. Sustains us. Nature also comes with great responsibility. Our ingredients are sustainably sourced and we purchase power from 100% renewable sources.
We continually make efforts to examine our operations, supply chain, and material consumption to reduce our ecological footprint.
We are also making significant commitments to giving back. As a proud member of 1% for the Planet we give back 1% of our total sales to environmental non-profits, now totaling over $1,000,000.
Environmental non-profit partners
The David Suzuki Foundation
Nova Scotia Nature Trust
Ecology Action Centre
Health the Bay
Beauty that's safe and pure.
We don’t blame you for wondering about the safety and purity of your skin care products. We feel the same way about the products we use.
Bend Skincare products are made of natural ingredients and completely safe to consume. Furthermore, their safety has been assessed and approved by Health Canada.
We chose ingredients based on their purity. Wild and organic are always our first choice. Most of all, we test every batch of Anti-Aging Formula to ensure it meets stringent Canadian and industry standards for quality and purity. With regard to our fish oil, it is free of heavy metals and greatly exceeds all standards set forth by GOED, the international gold standard for fish oil quality and purity.